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National Repository of Grey Literature

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Advertising, law and ethics Černá, Michaela Bc. ; Hejda, Jan (advisor) ; Jahodová, Naděžda (referee) Cílem práce je shromáždit znalosti z oblasti reklamy v podnikání a zmapovat, jak je reklama regulována v okruhu právním a etickém dle Obchodního zákoníku a Etického kodexu reklamy, které prošly v nedávné době novelizačním procesem. V praktické části je analyzován projekt ?Český sen?, který proběhl v České republice 31. května 2003. Detailed record

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